Publicist. Strategist. Influencer.
Sabrina Browne is PR Professional and Brand Strategist. In her current role she works as a Client Executive for Burson-Marsteller, one of the top five global PR firms. For more than 60 years, Burson-Marsteller has provided innovative programming to build and sustain strong corporate and brand reputations. Sabrina is now contributing to that success in her role within the firm's Corporate Practice.
Prior to her time at Burson-Marsteller, Sabrina utilized her talent and skills as a PR Consultant for Emerge New Jersey, a non-profit political training organization based in Northern New Jersey. In her capacity, Sabrina elevated the Emerge New Jersey brand and positioned it as the premier political training organization for Democratic women in the Garden State.
She increased Emerge New Jersey's Facebook following by 77% and Twitter following by 46%. In addition to raising $70,000 in funds by strategically implementing two empowering events – Emerge New Jersey's Women of Achievement Gala and Emerge New Jersey's First Annual Building The Bench Breakfast. Both events, combined with Sabrina's strategic social media execution, propelled Emerge New Jersey to new heights and earned coverage in The Star-Ledger, The Daily Record, PolitickerNJ, Examiner.com and others.
Sabrina's ability to consult and drive business success for Emerge New Jersey, stems from Sabrina's early experiences at Hunter PR, one of the nation's leading consumer PR agencies. While at Hunter PR, Sabrina worked as a Junior Account Executive on the Post Foods Team. In her role, she worked on Post's Honey Bunches of Oats, Alpha-Bits, Golden Crisp and Honeycomb cereals. She oversaw ongoing and upcoming blogger network campaigns for Honey Bunches of Oats and Alpha-Bits cereal, working with media and mommy bloggers to engage key audiences about emerging products and campaigns.
She successfully secured coverage for clients in local, regional and national news outlets. Including SELF magazine, amNY, Metro, Examiner.com, Tuscan Morning Blend, ABC 22 Now and others. Hunter PR enabled Sabrina to polish and develop her PR skills while working with a dynamic team of PR professionals. Sabrina credits Hunter PR for providing her with an enriching entry-level experience to the industry she loves so much.
When she's not in the office, Sabrina enjoys spending time with family and friends, finding the best bites in her city of Hoboken and planning her next adventure. To learn more about Sabrina, please email sbrownepr@gmail.com.
Media• PR Daily - "5 ways PR leaders can increase diversity for millennials"
• PRSA New Pros - "Diversity in PR: A Millennial Perspective" • PR Daily - "9 Reasons to Fall in Love with a PR Career." • PR Daily - "3 PR Lessons From Twitter’s Response to Workplace Diversity." • PolitickerNJ - "At Emerge NJ Event, Democrats Celebrate." • Newark Patch - "Seton Hall Students Tackle Bullying." • The Setonian - "LEAP Has Successful Anti-Bullying Celebration." |
Education• Master of Arts, Strategic Communication
Institution: Seton Hall University Year: Class of 2016 Honors: Summa Cum Laude GPA: 3.95 • Bachelor of Arts, Public Relations Institution: Seton Hall University Year: Class of 2013 Honors: Cum Laude GPA: 3.56 |
Certificates• Certificate in Strategic Communications and Leadership
Received: May 2016 Institution: Seton Hall University • Certificate in Public Relations Received: May 2016 Institution: Seton Hall University |
Affiliations• National Association of Professional Women
• The PRSA Foundation • PRSA New Jersey • PRSA New Pros |
